Aspire Journeys

雷火电竞外围官方

34 Courses | 14h 37m 39s
20 Books | 3h 20m

The growth of mobile devices and social media have dramatically changed how consumers interact online, and it's up to organizations to adapt. To get the most out of digital marketing, it's important to understand the vital fundamentals in digital marketing touchpoints and transformation including the consumer's behaviors and expectations in today's digital marketplace. Digital marketing refers to all of the marketing procedures your organization can use that utilize technology. Explore how to find a marketing strategy that works for you. Learn strategies to help optimize digital marketing in your organization.

Digital Opportunities

Digital marketing can greatly increase your customer audience, but first you must know how to start. Learn more about digital opportunities and strategies.

4 Courses | 1h 53m 4s
3 Books | 23m

Digital Marketing through Websites and Email

Today, when customers have a need or a problem to solve, the first step is to search for an answer online. Learn more about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.

6 Courses | 3h 14m 25s
2 Books | 20m

Social Selling using Social Media

Learn more about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives.

5 Courses | 2h 18m 27s
4 Books | 43m

Customer Service in a Digital World

Learn about the importance of using social media and other digital tools to support your customers, and how companies are adapting to this new way of addressing customer issues.

8 Courses | 3h 7m 6s
3 Books | 35m

Digital Challenges and Risks

Without careful management, risks can easily get out of hand, especially in a social media environment. Learn about strategies for managing digital challenges and risks.

5 Courses | 1h 54m 28s
4 Books | 35m

Embracing a Digital Mindset

A digital mindset means understanding the power of digital technology to transform interactions within the business, and can help you gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. Explore the customer and company benefits of adopting a digital mindset.

6 Courses | 2h 10m 9s
4 Books | 44m

COURSES INCLUDED

Embracing the Digital Opportunity

The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people. In this course, you'll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You'll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

7 videos | 28m Assessment Badge

Digital Transformation Insights: Marketing, Sales & Engineering Functions

By leveraging digital transformation in your marketing, sales, and engineering functions, you can gain insights into customer needs, increase efficiencies in your development cycles, and foster an environment of innovative capabilities and development. In this course you'll learn about techniques for digitally transforming service delivery models, product and service development processes, and engineering and construction activities. You'll also learn about the key benefits of digital mapping and biomimicry.

7 videos | 37m Assessment Badge

Design Thinking for Innovation: Defining Opportunities

Engaging with stakeholders produces valuable data, which can be constructively used for analyzing the stakeholder experience. In this course, you will learn how to translate data into actionable insights and define opportunities through tools like experience mapping and affinity clustering. This course was developed with subject matter provided by PDD. (www.pddinnovation.com)

7 videos | 22m Assessment Badge PMI PDU

Framing Opportunities for Effective Data-driven Decision Making

Framing opportunities for effective data-driven decision making involves documenting a specific opportunity and desired business outcome. This helps to ensure that you focus resources on the right analysis, at the right time, and with the right approach. In this course, you will learn how to frame a problem by asking the right questions. You'll also learn about identifying and testing assumptions. Finally, you'll learn how to create an effective problem statement. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)

6 videos | 23m Assessment Badge PMI PDU

FREE ACCESS

COURSES INCLUDED

Building a Digital Market via Websites and Email

According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It's clear that it's important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online. In this course, you'll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence. You'll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches. Finally, you'll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer's journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

9 videos | 38m Assessment Badge

Reaching Customers Digitally

Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you'll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You'll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you'll learn about digital marketing planning and the role of social media in marketing.

7 videos | 17m Assessment Badge

Helping Customers Find You

In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You'll explore search engine optimization (SEO), as well as organic tactics for improving your website's ranking. You'll learn about offsite strategies to help you leverage external organizations. And you'll also discover paid for search tactics to help you target interested customers in your market.

6 videos | 15m Assessment Badge

Expert Insights on Digital Marketing

Learn from the top experts about cutting-edge digital marketing topics such as real-time marketing, buyer personas, and persuasive value propositions.

23 videos | 1h 15m Badge

Traditional and Online Distribution and Ethics in the Marketing Mix

Although using an advertisement may be an important aspect of your marketing strategy, there's much more to marketing than just finding the best way to advertise your products or services. There's also the vital process of how your product gets all the way from the producer into the hands of your target customers - the product distribution. This process has changed immeasurably with the invention of the Internet, and, just as with online advertising, it brings about a whole new range of concerns related to ethics. In this course, you'll learn about the importance of an effective distribution model and selection of a distribution channel. You'll also learn key distribution strategies and systems, how to select and manage distributors, online distribution opportunities, and e-marketing.

8 videos | 22m Assessment Badge

The Basics of Marketing

Successful marketing is about optimizing the value you offer customers, as well as the value you get from them in return. Understanding its function will help you better understand the relationship that companies need to build with their customers. Knowing how to effectively advertise and use each distribution channel will help you stand out from the competition. In this course, you'll learn about the key functions of modern marketing and its link to overall corporate strategy. You'll also consider the role of advertising and distribution in digital marketing. Finally, you'll learn about the foundations for creating a marketing strategy and making the most of each advertisement in your distribution model.

8 videos | 24m Assessment Badge

FREE ACCESS

COURSES INCLUDED

Social Media and Social Selling

More than ever, people are using social media. They aren't just interacting with friends, but with businesses as well. Today, customers expect businesses to reach them on social media. As a result, social media not only gives businesses invaluable customer data, it provides an effective way to promote products and services to grow the business as well. In this course, you'll learn the key features and benefits of social media for businesses, and become familiar with its key concepts and terminology, essential to understanding the role it can play in engaging with customers, providing support, advertising, and generating business. You'll also learn about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

10 videos | 41m Assessment Badge

Effective Digital Community Management

In today's business environment, a positive social media presence is vital for success. Having someone responsible for online community management can help ensure that your online communities are getting the most from your social media marketing. In this course, you'll learn about the benefits and capabilities of community management as part of your overall digital marketing strategy. You'll explore the four pillars of effective digital community management and the elements to include in your organization's digital community management strategy. You'll also learn considerations and best practices for monitoring and engaging online communities, and you'll explore digital community management trends.

6 videos | 19m Assessment Badge PMI PDU

Understanding Approaches to Social Media Communication

Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You'll explore how companies use social media today as a key component of a persuasive communication strategy. You'll also learn how to analyze your organization's social media channels and marketing strategies to strengthen and maintain your relationship with your customers.

7 videos | 23m Assessment Badge PMI PDU

Expert Insights on Social Media Marketing

Strong branding is a must if you want to capitalize on a market that is viewed millions of times daily: social media. Uncover ways to optimize your social media presence.

13 videos | 35m Badge

Managing Your Corporate Reputation Online

Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate - and complain about - a company's products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you'll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You'll also learn how to use digital PR, blogs, and online user communities to drive your brand.

7 videos | 18m Assessment Badge

FREE ACCESS

COURSES INCLUDED

Creating Effective Social Customer Service

Social media and mobile use are closely linked, which means customers are more likely to connect with businesses for customer service when it suits them. Customers prefer social media for contacting businesses because they can multi-task while waiting for a response. This gives customers more control over the communication channel, so businesses must have a plan to manage expectations and engage with customers on their terms and in the social media platforms they frequent. In this course, you'll learn about the importance of using social media for customer service, the changes brought about by social customer services, and how companies are adapting to this new way of addressing customer issues. You'll also learn how changes in the behavior and expectations of customers have impacted customer service and become familiar with the advantages of social customer service for businesses, gaining an understanding of the importance of other digital tools to support your customers. Finally, you'll explore the challenges of social customer care and the strategic approaches that you can implement to improve customer service. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

9 videos | 32m Assessment Badge

Embracing a Customer-obsessed Mentality

Today in the Age of the Customer, competitive advantage has been redefined. Customers are in control. They have more choices than ever before resulting in sky-high expectations. The only source of competitive advantage is the obsession with understanding, delighting, connecting with and serving customers. Organizations need people who are customer obsessed. People who are so interested and committed to the people they are creating and designing for that they are willing to spend time, take risks and admit that they personally might be wrong. People who are so customer obsessed that they never settle but are continually trying to understand what else they can do for their customers.

6 videos | 22m Assessment Badge

Serving Digital Customers with Omnichannel

Offering an omnichannel customer experience (CX) is a must in today's digital world, but implementing it comes at a cost. In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you'll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.

6 videos | 21m Assessment Badge PMI PDU

Understanding the Digital Customer

Today's digital customer is a new breed, no longer easily defined by age or generation. They are digital natives, online savvy, and using multiple channels to conduct their day to day affairs. In this course, you will learn the characteristics of digital customers and how the online world shapes their expectations. You'll learn how to utilize data and analytics using tools like conversion rate optimization and funnel analytics to build a better customer experience. You will also come to recognize the value of data privacy and the trust involved in holding customer information. Finally, you'll learn the value of maintaining the human connection online and actions an organization must take to foster the innovation necessary for meeting customer service customer experience expectations.

6 videos | 21m Assessment Badge PMI PDU

Enhancing the Customer Experience with HCI

Human-computer interaction (HCI) deals with how people and automated systems interact and communicate with each other. It's an academic, often theoretical field that overlaps with the User Interface, or UI, and the User Experience, UX, to explore and improve the way that humans interact with the digital world. The field of HCI seeks to understand what it means to be a user of a computer, and by extension, tablets, smartphones, digital personal assistants, and the like, and how to create the kinds of products and services that will work seamlessly. As such, HCI is being utilized by businesses to add value to their enterprise in many different ways. In this course, you'll learn about enhancing the customer experience through HCI and explore possible customer barriers and technical limitations involved. You'll also learn to recognize best practices for developing HCI applications and identify current HCI trends. This course covers the benefits, challenges, best practices, and trends of HCI.

6 videos | 23m Assessment Badge PMI PDU

Shaping the Customer Experience Across Digital and Physical Channels

Today's customer is a new breed, often a digital native who spends much of their time online in the digital world. They have different priorities and expectations than generations of customers past. In this course, you will learn about meeting the needs and expectations of today's digital customers, including omnichannel and utilizing algorithm-savvy design. You'll also learn about wayfinding: ways to shape and influence their customer journey, as well as methods to individualize their customer experience (CX) through methods like digital body language. Finally, you'll learn about protecting and partnering in their data privacy and security.

6 videos | 22m Assessment Badge PMI PDU

Exploring Customer Journey Mapping

To understand the different feelings and cognitive processes a customer undergoes when dealing with your organization, you need a tool that can document every step of their experience. Customer journey mapping is one such tool, and is essential in helping you understand customer needs and define problems highlighted by their experiences. In this course, you'll discover how to create a customer journey map, a customer-centric problem solving tool that can enable you to brainstorm effective solutions to key customer pain points. You'll also explore how to recognize and prioritize specific actions to improve your customer focus while avoiding common mapping mistakes.

7 videos | 22m Assessment Badge PMI PDU

Achieving Customer-centric Design with User Personas

Your organization depends on its ability to win every customer interaction. User personas - detailed descriptions of archetypal end users - are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want. In this course, you'll learn the essential elements of user personas and the business information to be gained from them. You'll also learn how to build a user persona, which data to include in a persona, and the qualities of an effective persona. And you'll discover what customer-centric design can tell you about your customer, and how it will benefit your business.

7 videos | 20m Assessment Badge PMI PDU

FREE ACCESS

COURSES INCLUDED

Assessing Digital Challenges and Risks

With the rise in Digital, businesses are challenged to carefully consider how customer and employee data are captured, stored, and retained. Because data security risks such as data breaches and cyber threats regularly affect organizations, businesses do well to plan, manage, and mitigate against these internal and external risks. Without careful management, risks can easily get out of hand, especially in a social media environment. This can cause serious damage to a business or its brand. In this course, you'll learn about the risks that can affect organizations online, how, without careful management, they can grow beyond control, and ways to manage and mitigate against them. You'll also review the potential impacts of various risks related to Digital, such as a data breaches and cyber threats, and how proper planning can prevent them. You'll explore how the rise in social media increases the likelihood that small events can quickly become a global issue for a company, and how issues that arise must be treated with care, using pre-defined guidelines. In addition to these risks, you'll examine various business challenges associated with Digital, such as lack of digital skills faced by many companies, the need for innovation, and difficulties related to an organization's structure. Finally, you‘ll review evolving regulations around the use of Digital, and how to ensure that your approach is aligned with local market requirements. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

9 videos | 32m Assessment Badge

Identifying Risks in Your Organization

Risk is an inevitable aspect of any business. As a manager, it's important that you mitigate or avoid the potential impact of a risk if it comes to pass, to ensure the long-term survival of your organization. This course focuses on the first step in managing risk, identifying risks to your organization. You'll explore the difference between internal and external risks, and how some risks may actually present a strategic opportunity. You'll also learn how to use some techniques that can help you identify risks and calculate the probability that they will occur, including root cause identification, the Delphi technique, and brainstorming sessions.

7 videos | 18m Assessment Badge PMI PDU

Assessing Your Organization's Risks

Risk is a fact of life for businesses and one that will never just go away. But before you can start managing risk, you need to be able to assess a risk - as well as its probability - in order to create a strategic plan that will enable you to avoid or mitigate its potential negative impact. In this course, you'll learn some common techniques for assessing risk, including opportunity assessment, and threat assessment using FMEA - failure mode and effects analysis.

7 videos | 20m Assessment Badge PMI PDU

Responding Effectively to Risks

The third step to take when managing risk, once you've identified and assessed risks to your organization, is to deal with them appropriately. Some risks may have a higher probability of becoming a reality than others, while others may have more of a negative impact. You'll need to treat each of these types of risks differently. This course covers how to create an effective strategy for responding to risk, such as risk exposure adjustment and contingency planning. It also outlines specific strategic plans for dealing with a risk that may be a threat or an opportunity.

7 videos | 18m Assessment Badge PMI PDU

Expert Insights on Managing Risk

Risk management is an oxymoron, but it shouldn't be-because managing risk is exactly the thing that makes it possible to take risks in the first place. Knowing the essentials of risk management help you decide when to go big or go home.

8 videos | 25m Badge

FREE ACCESS

COURSES INCLUDED

Expanding Your Digital Mindset

Digital technology brings the power to transform interactions within business, but it's imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators, Digital helps businesses to learn from each cycle of the process to inform the next iteration. In this course, you'll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you'll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. This in turn can help you to understand the customer journey and to improve the experience for your customers, which further increases engagement and conversion. You'll also explore the customer and company benefits of adopting a digital mindset and how an agile approach involves frequent reviews, allowing businesses to lower their costs and to increase their market reach more efficiently. Finally, this course shows you how to solve problems differently with Digital, and how adopting a digital culture and mindset can add value to your business, your organization, your department, and your own role. In this course, This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

6 videos | 20m Assessment Badge

Keeping Your Skill Set Current in the Digital Economy

The digital economy is revolutionizing the world of work. To stay relevant, individuals across all industries need to be open to continuous learning and developing talent. Through organizational learning, you can start developing employees by ensuring they are learning the necessary skills. In this course, you'll learn some of the key ways in which the world of work is changing and the skills that are in high demand. You'll also explore ways to choose what to learn in order to keep your skill set current, as well as develop people and encourage self-development. And you'll also explore strategies to help advance your career in the digital economy.

5 videos | 17m Assessment Badge

Achieving Digital Dexterity

Flexibility, agility, and the ability to efficiently change between activities are critical in today's tech-centric environment. Digital innovation has transformed the business landscape. Computer data informs our decision making and computerized processes play a major part in the jobs we do. Businesses committed to embracing digital agility are the ones that excel. In this course, you'll explore the benefits and techniques for achieving organizational digital dexterity. You'll explore how to establish a tech-centric mindset and how to digitize practices to support digital dexterity. In addition, you'll learn how to gauge organizational progress toward digital dexterity and the associated strategies to sustain it.

6 videos | 19m Assessment Badge PMI PDU

Best Practices for Digital Transformation

Think disruption won't affect your organization much? Think again. In the modern workplace, disruption caused by digital innovation is a constant threat, and organizations that don't have an effective change management strategy in place get left behind. In this course, you'll learn best practices for managing change in your organization that will enable you to adapt your business operations and increase their resilience and flexibility in the face of change. You'll also learn about the role of leaders in digital transformation, and the best ways to avoid common digital transformation mistakes.

7 videos | 26m Assessment Badge PMI PDU

Developing and Supporting an Agile Mindset

Rapid advances in digital technology are compelling businesses to change and adapt the ways they operate. Developing agile thinking will help ensure your organization doesn't get left behind, unable to compete in a market that is constantly changing. In this course, you'll learn why it's important for organizations to cultivate a culture of agility and the characteristics that distinguish an agile mindset from a fixed mindset. You'll also learn how to encourage and build an agile enterprise, and how doing so will help your business flourish. This course also covers how developing and supporting an agile mindset can benefit both your corporate culture and your business success.

7 videos | 25m Assessment Badge PMI PDU

Cultivating a Passion for Learning in Yourself and Others

Having a passion for learning and developing talent helps you stay engaged, motivated, and driven. New challenges require new ideas, new solutions, and new skills and knowledge. And this requires continuous learning and self-development. Being a passionate learner is crucial to staying motivated, engaged, and up to date. Therefore, organizations need to invest in developing employees. In this course, you'll learn about the characteristics of passionate learners. And you'll explore how to help develop a passion for learning in yourself and others.

6 videos | 18m Assessment Badge PMI PDU

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BOOKS INCLUDED

Book Summary

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

For salespeople, leaders, entrepreneurs, and anyone who wants to change their outlook on marketing, Tuned In will guide you on your journey to creating, launching, or selling products that "resonate." In this Review, we discuss the salient points of the book based on our interpretation of its contents.

4m By Craig Stull, David Meerman Scott, Phil Myers

Book Summary

Data Crush: How the Information Tidal Wave is Driving New Business Opportunities

Data Crush is a unique guide for staying ahead of the game in the new information age. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

9m By Christopher Surdak

Book Summary

Entrepreneurship for the Rest of Us: How to Create Innovation and Opportunity Everywhere

Entrepreneurship for the Rest of Us provides best-practice guidance for aspiring entrepreneurs and for companies looking to innovate through entrepreneurship. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

10m By Paul B. Brown

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BOOKS INCLUDED

Book Summary

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th Edition

Understanding Digital Marketing provides a comprehensive look at digital marketing and the strategies to help you get the most out of your investments. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

9m By Damian Ryan

Book Summary

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

In Digital Relevance, Albee outlines various tactics to make your online marketing strategies a success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

11m By Ardath Albee

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BOOKS INCLUDED

Book Summary

Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

In Fanatical Prospecting, author Jeb Blount offers a host of valuable tips for ensuring that your prospecting efforts are both efficient and effective. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

11m By Jeb Blount

Book Summary

The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

The Art of Social Selling explains how to master the art of effectively engaging with customers and making sales via social media. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

10m By Shannon Belew

Book Summary

The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

In The Essential Social Media Marketing Handbook, author Gail Z. Martin reveals how you can develop the strong social media presence that will keep your company on top. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

10m By Gail Z. Martin

Book Summary

Social Selling: Techniques to Influence Buyers and Changemakers

Social Selling is the go-to guide for salespeople wishing to learn or improve their skills in social selling. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

12m By Matt Reynolds, Tim Hughes

FREE ACCESS

BOOKS INCLUDED

Book Summary

Customer Engagement Marketing

Providing a new lens through which to view and understand your customers, Customer Engagement Marketing is your guide to understanding the role of customers in today's market. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

11m By Colleen Harmeling (eds), Robert W. Palmatier, V. Kumar

Book Summary

Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market

Customer-Driven Transformation aims to help you understand the importance of designing products with the consumer in mind, as well as how to go about creating products and services that people want to buy. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

14m By James Samperi, Joe Heapy, Oliver King

Book Summary

When Digital Becomes Human: The Transformation of Customer Relationships

In When Digital Becomes Human, author Steven Van Belleghem introduces new ways of thinking about the intersection between people and technology. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

10m By Steven Van Belleghem

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BOOKS INCLUDED

Book Summary

Marketing 4.0: Moving from Traditional to Digital

In Marketing 4.0, the authors explore the status of marketing, the behaviors of customers in both online and offline settings, and a new approach to marketing that transforms companies into relatable entities with human characteristics. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

12m By Hermawan Kartajaya, Iwan Setiawan, Philip Kotler

Book Summary

Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition

Market Research in Practice reveals how market research is imperative for modern day bosses chasing that competitive edge, and how to make it work for you. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

10m By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague

Book Summary

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Chaotics provides the frameworks and tactics managers need to both survive and thrive in today's more turbulent world. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

9m By John A. Caslione, Philip Kotler

Book Summary

Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions - and How You Can, Too

Never Bet the Farm will help you get your business up and running and give you sound advice to assist you in achieving success. In this Review, we discuss the salient points of the book based on our interpretation of its contents.

4m By Anthony L. Iaquinto, Stephen Spinelli Jr.

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BOOKS INCLUDED

Book Summary

On the Line: Business Education in the Digital Age

In On the Line, authors Khare and Hurst discuss the growing field of online learning and its impact on the business environment. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

12m By Anshuman Khare, Deborah Hurst

Book Summary

Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself

In Digital to the Core, authors Mark Raskino and Graham Waller urge you to embrace digital change and integrate it into your business practices. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

11m By Graham Waller, Mark Raskino

Book Summary

Building Digital Culture: A Practical Guide to Successful Digital Transformation

Building Digital Culture discusses how businesses can nurture a digital culture to thrive in the digital era. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

10m By Daniel Rowles, Thomas Brown

Book Summary

The Technology Fallacy: How People are the Real Key to Digital Transformation

In The Technology Fallacy, the authors discuss ways in which companies can respond successfully to digital disruption. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

11m By Anh Nguyen Phillips, Garth R. Andrus, Gerald C. Kane, Jonathan R. Copulsky

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AUDIOBOOK The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

COURSE Applying Competitive Advantage to Marketing Strategies

CHANNEL Digital Marketing/Social Media

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Choose from convenient delivery formats to get the training you and your team need - where, when and how you want it.

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Digital Opportunities

Digital Marketing through Websites and Email

Social Selling using Social Media

Customer Service in a Digital World

Digital Challenges and Risks

Embracing a Digital Mindset

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EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS

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